Ventura Design on Time: So Fresh, So Clean Watches

Ventura, relatively young for a watchmaking company, claims to have "no past but only a future." The above watch, dubbed the SPARC px, makes me think that future is going to be a rather bright one, and the rest of the watches in the collection aren't too bad, either. They're far from cheap (the pictured watch will set you back $2150), but the target demographic is "individualists who expect high standards of quality, reliability, and design."